Tennessee QB Joe Milton appears in a video for The Dairy Alliance campaign titled "The Milk Bowl." | Image courtesy of The Dairy Alliance
University of Tennessee Quarterback Joe Milton and University of Georgia Wide Receiver Ladd McConkey gain NIL partnerships with The Dairy Alliance, a non-profit funded by dairy farmers Georgia and Tennessee. The two are starring in a marketing campaign called “The Milk Bowl,” which highlights the benefits of dairy milk in relation to sports nutrition.
A campaign video showcases Milton and McConkey going head-to-head about the benefits of dairy milk’s strength-building protein and hydration. Fans can head to Instagram and vote #MilkBowlStrength with Team Milton or #MilkBowlHydration with Team McConkey. The Milk Bowl’s winning player will be decided on December 3, 2023 based on the most votes.
“Through this campaign, we aim to inspire and encourage a broader audience to embrace the practice of fueling up with dairy milk,” said Geri Berdak, Chief Executive Officer at The Dairy Alliance. “It’s not just about the excitement of the competition; it’s about using this opportunity to spotlight the nutritional benefits of dairy milk, reaching and influencing more individuals towards a healthier choice because with milk everybody wins.”
Over the last two years, The Dairy Alliance has been at the forefront educating for the advantages of dairy milk and raising awareness about the dairy industry. This has been achieved through very successful NIL collaborations with collegiate athletes, effectively positioning milk as the top choice for post-workout hydration and high-quality protein for recovery.
To learn more about The Milk Bowl, visit www.milkvsmilk.com. For more information about The Dairy Alliance, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. The organization works with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Their efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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