Student-athletes from the University of Arkansas, the University of North Carolina, and the University of Tennessee are partnering with ZIPS Car Wash to participate in a “Car Wash Convos” series of videos that enable fans to “ride along” with their favorite athletes during a ride through the car wash.
The first of 12 videos to be revealed is live now and features Jadon Haselwood, University of Arkansas Razorbacks’ wide receiver. Car Wash Convos will highlight five male and seven female student-athletes proudly wearing their official university gear. The 12 student-athletes, representing football, basketball, and Olympic sports, were sourced by NIL marketplace leader Opendorse on behalf of ZIPS and LEARFIELD, the schools’ athletics multimedia rightsholder which has a national relationship with ZIPS. Car Wash Convos is launching now and will roll out over the course of the athletic year.
In a released statement from Zips Car Wash, Haselwood says, “Car Wash Convos is a great opportunity for Razorback fans to get to know more about my personality off the field, and I’m excited to be included in this partnership alongside such other accomplished athletes.”
Mark Youngworth, Chief Marketing Officer at Zips Car Wash adds, “Launching Car Wash Convos and our overall approach to NIL with official school IP, which includes 24 additional episodes to air over the next two years, ties back to our three-year commitment to our sponsorship of these universities, college sports and the loyal fans who follow the lives of these student-athletes. We feel that introducing fans to the lives of these student-athletes is the optimum approach for overall strength and effectiveness of our campaign, and we’re thrilled to highlight seven female athletes in a year celebrating the 50th anniversary of Title IX.”
As part of its multi-year, multi-school relationship with LEARFIELD, which was announced in August, ZIPS is now the proud sponsor of six universities – Arkansas, Baylor, Georgia, North Carolina, South Carolina, and Tennessee. The multi-faceted agreement with LEARFIELD enables ZIPS to use official university marks and logos in marketing campaigns and in NIL activation through LEARFIELD Allied, the company’s cooperative IP for NIL. The company’s LEARFIELD Studios team is managing the Car Wash Convos‘ content with ZIPS.
ZIPS Car Wash is headquartered in Plano, Texas. ZIPS is among the fastest growing express car wash chains in the country, operating more than 275 locations across 24 states.