Icon Source, a leading digital endorsement deals marketplace, builds a partnership with The Players’ Lounge, a platform that enables current and former student-athletes to monetize their individual brands. The organizations teamed up to quickly facilitate more than 100 name, image and likeness partnerships with NCAA athletes across the country. The NFT-supported endorsement deals benefit student-athletes at the University of Georgia, Alabama, Auburn, Oklahoma, LSU, Texas, and the University of North Carolina.
Among the athletes who are benefitting from the partnership between Icon Source and The Players’ Lounge are:
- Ragan Smith (Oklahoma, Gymnastics)
- Drake Stoops (Oklahoma, Football)
- Theo Wease Jr. (Oklahoma, Football)
- Marvin Mims (Oklahoma, Football)
- Jaylon Guilbeau (Texas, Football)
- Andrew Jones (Texas, Basketball)
- Tyra Gittens (Texas, Track & Field)
- Tanner Witt (Texas, Baseball)
- Justice Finkley (Texas, Football)
- Brian Branch (Alabama, Football)
- Cameron Latu (Alabama, Football)
- Malachi Moore (Alabama, Football)
- Trey Sanders (Alabama, Football)
- Tyler Fromm (Auburn, Football)
- Shedrick Jackson (Auburn, Football)
- Owen Pappoe (Auburn, Football)
- Derick Hall (Auburn, Football)
- Miles Brennan (LSU, Football)
- Kayshon Boutte (LSU, Football)
- Sami Durante (LSU, Gymnastics)
- Blake Money (LSU, Baseball)
- Tre’ Morgan (LSU, Baseball)
- Antiono Grimes (UNC, Football)
- Myles Murphy (UNC, Football)
- Drake Maye (UNC, Football)
- Ja’Qurious Conley (UNC, Football)
Icon Source uses proprietary technology to scale NIL activations, handling deals from start to finish while remaining compliant throughout the entire process. This new set of partnerships is built on a previous success at the University of Georgia, where The Players’ Lounge’s Icon-Source powered NIL deals put checks of $28,000 in each participant’s hands. In that deal, athletes receive 50% of profits from primary NFTs sales in exchange for ongoing community engagement.
In a joint statement from both organizations, Keith Marshall, Co-Founder of The Players’ Lounge says “We believe The Players’ Lounge to be a pioneer in redefining the fan experience as we move into Web 3.0. New technologies allow communities of fans the ability to interact with their favorite programs in ways that provide a more inclusive experience. We would not have been able to scale as rapidly without the help of Icon Source and their easy-to-use marketplace. We are grateful for their support in our expansion.”