New Mexico's De La Cerda gets NIL deal with car wash chain.
University of New Mexico student-athlete Jaedyn De La Cerda is teaming up with Champion Xpress Carwash for her first endorsement deal as a college athlete. De La Cerda will be using social media to promote the car wash chain’s offerings. A released statement from Champion Xpress says “Watch Jaedyn’s and Champion Xpress’ social media accounts for more exciting announcements coming soon!”
De La Cerda is a senior from Roswell, New Mexico. She’s majoring in Psychology. She was named to the Mountain West All-Conference Team for the 2020-2021 season. In the news release, she shares “I am excited to partner with a company that started in my home state of New Mexico and values the same level of excellence I do.”
Champion Xpress Carwash is a family-owned and operated automated tunnel car wash company with locations across New Mexico, Colorado, and Utah. The company has an aggressive expansion goal of 70+ sites by 2023. One of the company’s value statements: “At Champion Xpress, we pride ourselves on providing the highest quality tunnel wash in the business. We combine a superior chemical presentation and the latest industry technology to provide a clean car and exceptional customer experience every time!”
