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  • New Mexico Women’s Basketball Player Gains NIL Deal with Car Wash Company

New Mexico Women’s Basketball Player Gains NIL Deal with Car Wash Company

NIL Portal Staff November 24, 2021 1 min read
New Mexico's De La Cerda gets NIL deal with car wash chain.

New Mexico's De La Cerda gets NIL deal with car wash chain.

University of New Mexico student-athlete Jaedyn De La Cerda is teaming up with Champion Xpress Carwash for her first endorsement deal as a college athlete. De La Cerda will be using social media to promote the car wash chain’s offerings. A released statement from Champion Xpress says “Watch Jaedyn’s and Champion Xpress’ social media accounts for more exciting announcements coming soon!”

De La Cerda is a senior from Roswell, New Mexico. She’s majoring in Psychology. She was named to the Mountain West All-Conference Team for the 2020-2021 season. In the news release, she shares “I am excited to partner with a company that started in my home state of New Mexico and values the same level of excellence I do.”

Champion Xpress Carwash is a family-owned and operated automated tunnel car wash company with locations across New Mexico, Colorado, and Utah. The company has an aggressive expansion goal of 70+ sites by 2023. One of the company’s value statements: “At Champion Xpress, we pride ourselves on providing the highest quality tunnel wash in the business. We combine a superior chemical presentation and the latest industry technology to provide a clean car and exceptional customer experience every time!”

New Mexico Women’s Basketball

Jaedyn De La Cerda on Instagram

Champion Xpress Carwash website

Tags: Basketball Champion Xpress Carwash Jaedyn De La Cerda New Mexico women's basketball

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