Former Penn State University Football players are partnering with Blueprint Sports to create the Lions Legacy Club, a Name, Image, and Likeness (NIL) collective to specifically support student-athletes in the Penn State Football program. While other NIL collectives have been formed surrounding Penn State athletics, the Lions Legacy Club is the first one dedicated exclusively to football.
The new collective is spearheaded by former Lions quarterback, Chris Ganter, who will serve as general manager alongside former Penn State football and retired NFL players including Ki-Jana Carter and Michael Mauti.
Through the Lions Legacy Cub, local and national businesses can align their brands with Penn State football players by creating custom marketing campaigns, securing speaking engagements and autograph sessions, and more. Tax-deductible contributions can also be made through the BPS Foundation, a 501(c)(3) organization dedicated to educating, encouraging, and assisting student-athletes in their efforts to engage with the local community through charitable causes. The BPS Foundation is one of the first NIL organizations in the country to earn a federal tax exemption.
Through the Lions Legacy Club, all participating student-athletes will receive guidance on the fundamentals of financial and tax management to ensure all transactions are compliant with current guidelines.
Blueprint Sports was founded in Las Vegas in 2020. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and Nevada Athletics Commission.