Eastern Michigan University baseball players Shane Easter, Zach Fruit, Mason Marquis, and Glenn Miller sign an NIL agreement with Detroit-based TiiCKER, a shareholder loyalty platform for stock owners.
Through the deal, the student-athletes will receive branding opportunities and merchandise in exchange for public appearances, promotions on social media, and other activities.
The TiiCKER NIL Program places focus on so-called non-revenue sports like baseball, track and field, and swimming. The program intends to help “everyday athletes” who mirror the often-overlooked “everyday investors” in the stock market, which is the focus of TiiCKER and its business model to give perks and rewards to all investors.
In a released statement from TiiCKER, the company’s CEO Jeff Lambert says “Underdog stories have the power to inspire others for decades, and as a startup, we understand the dynamics of both the overlooked and the everyday competitor. Having these athletes on board is a win-win—it allows them an opportunity to work and experience real-life business and marketing, while also receiving the support they need to monetize their personal brand.”
TiiCKER sponsorship is open to eligible student-athletes at any National Collegiate Athletic Association (NCAA) Division I University. The program offers athletes of all genders an opportunity to become paid affiliate brand ambassadors. Launching in phases over the next 12 months, the program will begin with local underdog teams and scale nationwide by 2023.
TiiCKER launched in July 2020, and released its iOS app launch in November 2020. The Android launch took place in November 2021. The tech startup invented shareholder loyalty by delivering perks and rewards for America’s 130 million everyday investors and by connecting public companies to their most loyal affinity audience – owners.