217 San Diego State University student-athletes receive paid opportunity to share news of their academic achievements on social media. The opportunity comes from PlayBooked, a web platform/mobile app that helps collegiate athletes monetize their personal brands.
The opportunity was presented in conjunction with an SDSU celebration honoring male and female athletes from nearly every sport on campus for achieving excellence in the classroom. The SDSU NIL Compliance Office managed the criteria for earning recognition.
In a released statement from PlayBooked, Jayden Perez, one of the scholar-athletes and a member of the Aztec women’s basketball team says “It feels great to be celebrated in NIL for being a scholar-athlete. I think it is so important to also reward academic success because for most of us athletes this is what will carry us after our college career is over. It’s also important to show younger athletes how succeeding in academics is a huge part of playing college sports.”
Many of the scholar-athletes created a personal profile in the PlayBooked app where SDSU fans can book them for live video chats or other personalized services. National brands and local San Diego businesses can also book athletes via the app to promote their products.
PlayBooked was founded in 2020. The company’s digital marketplace enables athletes to monetize their NIL by accepting booking requests to create content. Fans and businesses can connect with athletes for branded content, live video chats, video shout-outs, and special appearances.