5 MBBall Dunkers Become NIL Partners with Dunkaroos Snack Food
Snack food brand Dunkaroos celebrates the the March college basketball tournament by partnering with “five all-star dunkers” who become honorary members of the first-ever All-DUNKaroos college basketball team.
As Dunkaroos looked for NIL partners, they sought “hoopers with the best hops and an insatiable craving for Dunkaroos.” The athletes selected grew up with Dunkaroos as a go-to snack.
Former Michigan State University star Miles Bridges–who currently plays with the NBA’s Charlotte Hornets–is revealing the 5 members of the All-DUNKaroos team during the course of the tournament. Announcements are made via Bridges’ Twitter account at @milesbridges. Each talented player receives a Dunkaroos Slam Dunk Delivery Box with custom Dunkaroos shoes, a personalized Dunkaroos jersey, and ‘90s inspired Dunkaroos merch, like a fanny pack, and a supply of Dunkaroos. So far, the announced partners are:
- Walker Kessler, Auburn
- Malik Hall, Michigan State
- Eli Brooks, Michigan
- Jacob Toppin, Kentucky
Dunkaroos are a 90s lunch box snack that made a comeback in 2020. The brand was discontinued in 2012, but fans requested that parent company General Mills bring them back, at the rate of four tweets per hour. Following Dunkaroo’s return, the brand saw more than 1,000 online mentions per day and more than 100 tweets per hour (in the first six months). Dunkaroos is now available in two flavors: vanilla cookies and vanilla frosting with sprinkles, and vanilla cookies and chocolate frosting. Dunkaroos can be found at grocery stores and retailers nationwide for an SRP of $1.79.