August 12, 2021
Utah-based Built Bar creates one of the first NIL deals to make national headlines because of its creativity and generosity. The protein bar company will provide compensation to all of Brigham Young University’s football players. Additionally, each walk-on athlete will receive a year’s tuition, paid by the company.
Here’s the announcement from BYU Athletics:
The announcement received extensive coverage. Some of the links are included below:
Along with the separate NIL deals for individual student-athletes, Built Brands, LLC also entered into an enhanced multi-year agreement to support the Cougar football program.