BUILT Brands meets with the Brigham Young University football team to make some special announcements about the brand’s second consecutive year of NIL sponsorship.
One year ago, BUILT and BYU surprised the sporting world with an announcement that demonstrated how the new NIL rules could benefit a whole team, rather than one or two superstar players, by employing individual athletes. “We especially wanted to focus on those heroic young men who show up and perform every day and are not on scholarships,” said Nick Greer, BUILT Brand’s owner and CEO. “They are athletes who beyond having to worry about school work, making the team, and spending hours on the field, often have to hold down a job—even two. BYU has a rich legacy of walk-on players whose sacrifice has been the bedrock of a winning tradition.”
In a special event for players at LaVell Edwards Stadium, Saturday, August 20, 2022, Greer announced the financial support for the 2022-23 season and asked his 123 Royal Blue employees to accept two assignments — the first to serve as ambassadors of a new CougarTail Bar, helping the company introduce it to the world, and the second to “feed millions and millions of kids” by promoting #builtforgood and supporting the Five.12 Foundation.
“Together, we’re going to fuel the future,” Greer told the players. According to the CEO, “We’re going to have every player of one of America’s premier collegiate football dynasties out inspiring not only Cougar Nation but the world.” The company’s long-term vision is to grow the platform for service and engagement.
The BYU CougarTail is a 16-inch maple bar served at major university athletic events, and according to Greer, “BYU fans love them almost as much as they do their athletic teams. Our new CougarTail Puff Bar — with its maple chocolate coating — is the closest a fan can come to putting the legendary CougarTail in your pocket without making a mess. What’s more, each sale will directly support Cougar Football and provide an opportunity for every Cougar fan to get involved in NIL. It will also introduce individuals outside of Cougar Nation to the great taste one of Utah’s most famous confections.”