BYU and Web 3 developer Ocavu launch a new fan engagement platform. | Image courtesy of Ocavu
Brigham Young University Athletics and Web 3 developer Ocavu team up to launch a fan engagement platform that enables fans to support student-athletes through NFTs.
CougsRise.com is a new resource emerging from the BYU/Ocavu partnership. The site will seamlessly integrate NIL in a natively NCAA-compliant approach. Through Ocavu’s Utility Layer, fans will be able to easily redeem NFTs for real-life experiences, including watching the football team warm up, running the team out of the tunnel on game day, or hitting the links with the golf team. The more NFT experiences a user collects, the higher their Cougar Score, which comes with tiered benefits that include once-in-a-lifetime experiences with the student-athletes and staff at BYU.
In a released statement from Ocavu, BYU associate athletic director for corporate sponsorships says “The launch of CougsRise.com allows unprecedented access for the most loyal fans in the country and creates the opportunity for Cougar student-athletes to earn money in an NCAA-compliant and easy way is game-changing. With the fall season starting shortly, we’re excited for fans to earn amazing experiences and continue to deepen their connection with BYU Athletics.”
To honor BYU’s continued legacy, Ocavu’s immersive technology will be used to display many artifacts from the university’s illustrious history in athletics in 3D and augmented reality. This partnership marks a historic moment for BYU as it ventures into the Web3 ecosystem and provides fans a chance to support BYU student-athletes like never before.
