Duke Men's Basketball captain Wendell Moore, Jr. signs an NIL deal with BOA Nutrition.
Duke University student-athlete Wendell Moore, Jr. signs a Name, Image, and Likeness deal with sports nutrition company BOA Nutrition. Moore will appear in a new ad campaign over the next several months.
In a released statement by BOA, Moore says “I began using BOA in December when my trainer suggested it could help me with replacing the sodium I lose during games. I loved it right away and there is no doubt it helped me…and the taste is great, too.”
Moore is a junior from Charlotte, North Carolina. He’s a Duke captain, along with senior teammate Joey Baker. Moore is currently leading the team in points and assists.
BOA Nutrition, Inc. is based in North Carolina. The company aims to develop products that rapidly deliver essential nutrients so that athletes can optimize their performance.
