H&R Block adds additional female athletes and partners, Fabletics and Jambys to its NIL program. | Image courtesy of H&R Block
H&R Block announces the return of it’s NIL program, A Fair Shot.
The program launched last year, to champion gender equity in name, image, and likeness NIL deals, and to highlight the tax implications of NIL income. This year, the company teams with Fabletics and Jambys to bring greater awareness of the disparity in NIL sponsorships of female student athletes in comparison to their male counterparts. Building on the success of the program’s inaugural year, which supported 19 female college athletes, H&R Block’s 2023 program now expands to celebrate 50 athletes from 13 different sports, including track & field, lacrosse, rowing, tennis, field hockey, ice hockey, and more, some of which are under-represented in the NIL space. The program now also includes NCAA Division II and Division III schools, as well as Historically Black Colleges and Universities.
In a released statement from H&R Block, Zia Cook, a guard on the National Champion University of South Carolina Women’s Basketball team and returning A Fair Shot alumna says, “I’m proud to team up with H&R Block again for A Fair Shot and welcome new athletes into the mix. As we continue to navigate this male-dominated space, it’s really impressive that a brand like H&R Block is so supportive in not only spreading awareness for NIL equity in college sports, but also helping athletes understand the tax implications of the money we’re earning.”
In addition to sponsorships, H&R Block is helping these athletes navigate the unique tax implications of NIL, many for the first time, by providing tax preparation services and support on key tax decisions resulting from this new income.
2023 A Fair Shot Athlete Roster
- Alaina Rochert – Rowing, Michigan State University
- Alexa Rossum – Track & Field, Stanford University
- Amaya Gainer – Softball, Florida Agriculture and Mechanical University
- Anessa Campos – Soccer, California State University, Northridge
- Aniya Hoggatt – Track & Field, Florida Agriculture and Mechanical University
- Anna Jensen – Rowing, University of Texas
- Asha Fletcher – Track & Field, University of California, Berkeley
- Avery Connors – Swim & Dive, Aquinas College
- Ayoka Lee – Basketball, Kansas State University*
- Belle Kuhner – Tennis, College of Charleston
- Breana Cook – Tennis, Norfolk State University
- Carson Branstine – Tennis, Texas A&M University
- Corey Friedenbach – Track & Field, San Diego State University
- Derrian Gobourne – Gymnastics, University of Auburn
- Emily Cole – Track & Field, Duke University*
- Emily Oden – Ice Hockey, University of Minnesota
- Emma Grace Berni – Lacrosse, University of Montevallo
- Etta Carpender – Rowing, University of Texas
- Grace Lyons – Softball, University of Oklahoma
- Grace McCallum – Gymnastics, University of Utah*
- Icie Cockerham – Golf, University of Southern Mississippi
- Jadyn Jay – Rowing, University of Kansas
- Jaiden Fields – Softball, University of Georgia*
- Jayda Coleman – Softball, University of Oklahoma*
- Jordan Chiles – Gymnastics, University of California, Los Angeles*
- Jordy Bahl – Softball, University of Oklahoma
- Jordynn Cromartie – Gymnastics, Fisk University
- Julieanne Bou – Tennis, Marquette University
- Karenna Groff – Soccer, Massachusetts Institute of Technology
- Katie Beiler – Rowing, University of Louisville
- Kaylin Strahan – Track & Field, Clark Atlanta University
- Keonilei Akana – Volleyball, University of Texas
- Lauren Waddles – Tennis, Samford University
- Lexi Rodriguez – Volleyball, University of Nebraska*
- Maya Green – Gymnastics, University of California, Berkeley
- Mia Ewell – Softball, Morgan State University
- Nicklin Hames – Volleyball, University of Nebraska
- Nicole Hansen – Golf, University of Nebraska, Omaha
- Olivia King – Ice Hockey, University of Minnesota
- Olivia Rothfeld – Tennis, Towson University
- Paige McCormick – Swim & Dive, University of Louisville
- Paris Washington – Tennis, Southern University
- Reagan Martinsen – Lacrosse, Central Michigan University
- Sam Swart – Field Hockey/Lacrosse, Syracuse University
- Savannah Vach – Volleyball, University of Miami
- Shani Idlette – Tennis, Clark Atlanta University
- Sydney Large – Rowing, Central Oklahoma University
- Trinity Thomas – Gymnastics, University of Florida*
- Yasmeen Tinsley – Track & Field, Monmouth University
- Zia Cooke – Basketball, University of South Carolina*
*Denotes participation in the 2022 A Fair Shot program, in addition to 2023.
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions.
