University of Kentucky quarterback Will Levis gains a Name, Image, and Likeness partnership with soda brand Ale-8-One.
In a released statement from Ale-8-One, the company’s chief marketing officer Kevin Price says, “We are excited to be able to take part in this new opportunity to partner with an outstanding college athlete who represents a premier university in the national college football landscape. We hope this partnership further shines light on his skills on the gridiron and as a modern marketer in the ever-evolving world of college athletics. The fact that Levis has showcased the ability to captivate audiences and is right here in our home state, presented us with a unique opportunity to focus on positive community support and engagement. This exciting partnership will launch this fall with a series of activations across the region.”
Details of the deal were not announced. Levis is represented by Athlete Advantage for business opportunities.
Ale-8-One Bottling Company was founded in Winchester, Kentucky in 1902. The company’s proprietary blend is flavored with ginger and citrus and contains less carbonation and fewer calories than conventional sodas. The company’s founder and inventor, G.L. Wainscott developed the recipe, and to this day his great-great-nephew, Fielding Rogers, personally blends every batch of Ale-8-One.