Alabama quarterback Bryce Young becomes Nissan's first collegiate NIL partner. | Image courtesy of Nissan
University of Alabama’s Heisman Trophy winning quarterback Bryce Young becomes a resident of Nissan’s “Heisman House.”
Nissan’s “Heisman House” advertising campaign returns for a 12th season, welcoming a college-level athlete into the fold for the first time. The latest Heisman Trophy winner, college football’s Bryce Young, joins past winners Tim Tebow, Devonta Smith, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Carson Palmer, Robert Griffin III, Charlie Ward, Derrick Henry and “The Head Ball Coach,” Steve Spurrier, for another season inside the legendary fraternity.
The 2022 campaign includes 10 spots focused on the naturally competitive nature of the athletes. Equally competitive fans are encouraged to join in for a series of “That’s How You Heisman” polls, quizzes and challenges on TikTok, Twitter and Instagram. The “That’s How You Heisman” spot highlights the 2023 Nissan Ariya, with Young arriving to the house in the all-electric crossover.
The Heisman House ads will run on TV across ABC, ESPN, ESPN2, FOX, FS1, CBS, CBS Sports Network and during Monday Night Football on ESPN. More content will be available on Nissan and ESPN digital channels, including behind-the-scenes footage and bloopers from the shoot.
An all-new virtual Nissan Heisman House world
At TheHeismanHouse.com fans can take part in a virtual Heisman House world, creating a custom avatar and virtually interacting with favorite athletes and mascots. Users can explore an immersive environment full of Heisman hijinks, campaign Easter eggs, and interactive games that test skills against different players in the house. New interactions and competitions will be added throughout the season.
Additionally for the first time the Nissan Heisman House offers fans the opportunity to access exclusive NFTs (Tokens) featuring distinctive artwork of Heisman greats highlighted in this year’s campaign. Nissan is making these Tokens available to fans at no charge, and a few lucky fans will get to unlock virtual experiences with Heisman winners and receive a custom avatar Token. Details including Token drop dates will be available at TheHeismanHouse.com and CAMPUS.io in the fall.
