LSU WBBall's Angel Reese enters an NIL partnership to help promote Mielle, a multicultural hair care brand. | Photo courtesy of Mielle
Louisiana State University Women’s Basketball star Angel Reese enters an NIL partnership with Mielle, a fast-growing multicultural hair care brand. Reese’s activation with the brand will include marketing, social media, events, and a limited-edition product bundle.
Reese led the LSU Lady Tigers to a National Championship victory against the University of Iowa’s Hawkeyes this past April in the 2023 NCAA women’s basketball March Madness tournament. Reese was also named the Most Outstanding Player in the NCAA tournament. She is known not only for her skills on the court, but also for her fashion sense off the court.
Mielle and Reese are working to bridge a gap between sports and beauty. Reese has been outspoken about beauty and hair care brands missing out on opportunities in working with college athletes and athletes overall. In a recent interview, the “Bayou Barbie” gushed over her curls and shared that she’d love to work with Mielle. Noting Reese’s affinity for the brand, Mielle reached out to the sophomore All-American, and an organic collaboration formed.
In a released statement from Mielle, Reese says, “Athletes are the ideal beauty icons and brand ambassadors. I put it out there that I wanted to work with more beauty brands, and I’m so excited to be working with Mielle! I’m a longtime user and fan of the brand so this is the perfect partnership. I can’t wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed.”
