The Marshall University Thundering Herd and the University of Connecticut Huskies football teams both gain teamwide NIL deals with Visit Myrtle Beach. The teams will face each other in the Myrtle Beach Bowl on December 19th. As a part of their NIL agreements, participating student-athletes will use social media to share their visitor experiences as they enjoy the “Grand Strand.” All social media content will include the hashtag #TheBeach. Fans are invited to follow along as the players explore The Beach during their off time.
In a released statement from Visit Myrtle Beach, the organization’s president and CEO Karen Riordan says, “Visit Myrtle Beach and our partners along the Grand Strand are excited to welcome both Marshall and UConn teams and fans. This unique NIL agreement is a great way for us to support all the student-athletes and celebrate their achievements this season while also sharing their Myrtle Beach experiences with social media audiences. By offering an NIL agreement that is inclusive of all visiting student-athletes on both teams, we’re further supporting our efforts welcoming everyone to enjoy The Beach. We’re looking forward to getting a glimpse into each player’s trip.”
Myrtle Beach is popularly known as the “Grand Strand.” The Beach is one destination made up of 14 unique communities that stretch 60 miles along the northeast coast of South Carolina. Attractions include world-class golf, shopping, and fresh coastal Carolina cuisine.