North Carolina State University gymnast Nicole Webb gains an NIL partnership with Shuckin’ Shack Oyster Bar, becoming the company’s first collegiate “Shacklete.”
In a released statement, Darren Keeler, Shuckin’ Shack’s VP of Marketing and Creative says “We want to sponsor the underdogs of collegiate athletes. And that goes with our character and our culture. We want the underdogs, who are the heart of the team.”
As a part of the deal, Webb will promote the restaurant through social media posts, and she will “will make one in-person appearance at a local Shuckin’ Shack restaurant for a grand opening, anniversary, or another type of special, high-profile event. This appearance will be advertised and draw additional attention to the Shuckin’ Shack location and show the local community how its athlete is being sponsored. This commitment is why the first Shack-letes have been selected from colleges that fall within a 20-mile radius of a Shuckin’ Shack location.”
Nicole Webb is a graduate student from Morrisville, North Carolina. Last season, she competed on beam during every meet. She was named EAGL All-Tournament First Team: Beam, and she is a WCGA Academic All-American.
Shuckin’ Shack are now located in select cities in North Carolina, South Carolina, Georgia, Maryland, and Florida, with new locations coming in Illinois and Texas.