Texas-Bound Olympic Gold Medal Swimmer Gains NIL Deal with Swimwear Company
Olympic 100m Breaststroke Gold Medalist, Lydia Jacoby has signed an NIL deal with Arena, a swimwear and activewear company. The 17-year-old Jacoby is still in high school in Alaska. After she completes her senior year, she’ll study and swim at the University of Texas.
In a released statement from Arena, Jacoby said: “The last year has been incredible, full of big moments like winning Olympic Gold. I’m so thrilled to continue this amazing time in my life by signing with arena. In addition to having products, I love and use, it’s a dream come true to be working with such a wonderful team and company. I can’t wait to share the next chapter in my journey with the Arena family!”
Details of the agreement were not released.
Jacoby’s training prior to the Olympics took a dramatic turn. Because of the Covid pandemic, her home pool closed for nearly six months. She, her father, and her coach built a makeshift weight rack for her to use at home until a facility in Anchorage began to partially reopen in May of 2020. With her return to competitive swimming, she broke national age group records twice at the Olympic Trials in Omaha. In the Tokyo 100m breaststroke final, she became only the sixth female swimmer in history to break 1:05. Four days later she swam the fastest breaststroke leg in the field by over half a second as the US women’s 4×100 medley relay team earned the silver medal.
Arena offers swimwear, racing gear, beachwear, leisurewear, performance sportswear, and equipment. The company website offers this description: “As a brand with a core in professional swimming, we are deeply conscious of how the body moves and dedicated to understanding the way our bodies perform. Our passion is to apply that knowledge into products for all your aspirations – from training to competition and even the much needed rest days.”