University of Oregon Men’s Basketball recruit Jackson Shelstad gets an NIL deal with Settlemier’s Jackets, a premium letterman jacket maker. The partnership emerged from the idea that the best athletes deserve the best trophy jackets, and it unites the local, handmade apparel maker and an elite Oregon high school athlete that are each recognized far beyond the borders of their home state.
Shelstad led the West Linn Lions to a 32-2 record and a #25 Ranking in the USA Today Sports Super 25 in 2023. He signed a national letter of intent to play basketball on scholarship at the University of Oregon this fall. In mid-March, the West Linn High School senior was named the 2022-2023 Gatorade Oregon Boys Basketball Player of the Year (GPOY) for the second straight year.
Klutch Sports Group, an American sports agency founded by Rich Paul, represents Shelstad and brokered the deal with Settlemier’s. The Los Angeles-based agent manages sports stars like LeBron James, Anthony Davis, Anthony Edwards, and Jalen Hurts. The deal will include a back to school advertising campaign by Industry, a global independent brand consultancy, based in Portland.
In a released statement from Settlemier’s, Shelstad says “Partnering with this local business is big for me. I look for companies that want to think differently about NIL. I like the idea of being grassroots in nature but first class in products and content. When I saw their jackets, it’s obvious they fit that mindset. And when I wore one, it was an easy decision.”
A Settlemier’s letterman jacket comprises a 24 ounce, American-made, 100 percent virgin wool melton body, milled just across the river in Washougal, Wash. by a well-known, 200 year-old manufacturer. The 100 percent wool cuffs, collar, and waistband are knitted on equipment purchased from Jantzen Swimwear by the family in the 1960s. The company has sourced its genuine cowhide leather sleeves and pockets from the same company since 1990. Each patch, which makes a jacket truly unique to its athlete, is custom embroidery or chenille made to order on site. Every jacket is cut, sewn, and assembled at Settlemier’s factory on Fremont St. in Northeast Portland, in the same neighborhood where Aaron Settlemier, the current owner, grew up. The company’s commitment to quality materials and construction set it apart in an industry of varsity-style apparel dominated by cheap materials and questionable overseas manufacturing.