Outback Steakhouse® creates new NIL opportunities for several student-athletes including Braelon Allen, AJ Henning, Kendall Milton, and Jon Seaton. | Image courtesy of Outback Steakhouse
Outback Steakhouse® creates partnerships with an additional group of college football student-athletes as it launches a new “STEAK IT TO THE HOUSE” campaign.
Outback and its TeamMATES will drop promotions throughout the season, beginning with limited-edition NFT sports collectibles that will become available on October 27. As a part of the campaign, two of the top running backs in the nation—University of Wisconsin Running Back Braelon Allen and University of Georgia Running Back Kendall Milton—will be immortalized as NFTs redeemable for big prizes like signed memorabilia and $100 off catering.
Outback will also partner with two of the most prominent college athletes on TikTok, Elon Defensive Lineman Jon Seaton and University of Michigan Wide Receiver and Punt Returner A.J. Henning, to create fun, engaging content representing the Outback brand. Henning was a member of Outback’s inaugural TeamMATES program last fall, and Seaton has amassed an audience of over 1.7 million followers through his lovable “Big Guy” content.
A commitment to serving the community is a core value shared by Outback and its TeamMATES. Allen, Milton, Seaton, and Henning will use their partnership with Outback Steakhouse to donate catered meals around the holidays in November and December to the Boys & Girls Clubs of Fond du Lac, the Boys & Girls Club of Athens, the Boys & Girls Clubs of Southeastern Michigan, and Fighting Pretty. Running backs Allen and Milton will continue to demonstrate what it means to be a good teammate by engaging with fans on social media and sharing meals with their offensive lineman as they work together to take it to the house.
Outback continues to grow its roster of TeamMATES through additional partnerships with:
- Jaydon Hodge | Bethune-Cookman University | Defensive Back
- Dematrius Davis Jr. |Alabama State | Quarterback
- Josh Downs | University of North Carolina | Wide Receiver
- Justin Shorter | University of Florida | Wide Receiver
- Beaux Collins | Clemson University | Wide Receiver
- Sean Tucker | Syracuse University | Running Back
- Errington Truesdell | Vanderbilt University | Linebacker
- KD Hill | University of Mississippi | Defensive Tackle
- Jake Bobo | University of California, Los Angeles | Wide Receiver
Including these new fall athletes, Outback has now partnered with over 80 athletes across 38 schools and 15 different NCAA sports over the last year. The Outback TeamMATES program is open to all eligible men and women college athletes to apply for unique benefits, including Outback Steakhouse gift cards and official TeamMATES merchandise. In the last 12 months, Outback has received over 450 applications to the program, and it will accept an additional 50 athletes in the coming months. Student-athletes are encouraged to apply for consideration at www.outback.com/offers/the-tailgate.
