South Carolina basketball star Aliyah Boston gains an NIL partnership with Orangetheory® Fitness. | Photo courtesy of Orangetheory® Fitness
University of South Carolina Women’s Basketball star Aliyah Boston partners with Orangetheory Fitness to develop a new, custom workout that provides members a taste of Boston’s rigorous training regimen. The workout will be available at participating studios nationwide on Thursday, November 10.
Boston is the 2022 Women’s NCAA Tournament National Champion, NCAA Tournament Most Outstanding Player (MOP) and the National Player of the Year. She credits her improved conditioning during the off-season to her success on the court. Her athletic training inspired Orangetheory’s journey to create the “Shot Clock” Aliyah Boston Workout, which includes coach-led reactive agility drills (a first for Orangetheory); medicine ball partner work; and some of Boston’s go-to core exercises. Boston worked hand-in-hand with Orangetheory’s elite fitness team to develop the class, sharing her training regimen and visiting The Lab at Orangetheory headquarters in Boca Raton, Florida, to work with the team to test and perfect the class. Boston will appear on the video visual aid screens in-studio, where members at participating studios will be guided through the floor set portion of the training.
In a released statement from Orangetheory, Boston says, “The Orangetheory workout is challenging and fun; I really enjoy seeing my performance results afterward. This collaboration serves as an authentic opportunity to translate the off-court exercises that made such a big impact on my game – and my life – with Orangetheory members across the country.”
Orangetheory and Boston’s partnership follows the brand’s offer around extending a name, image, and likeness (NIL) invite to the forthcoming MOP of the Division 1 NCAA Women’s Basketball National Championship game back in March 2022. Orangetheory’s partnership with Boston is not the first time the brand has championed female college athletes. In 2021, Orangetheory offered its studios and equipment to the NCAA Women’s Basketball team in the wake of weight room disparities and offered memberships to the NCAA Women’s Softball championship teams in response to challenges the players faced during the Women’s College World Series. Additionally, Orangetheory has extended a membership to Boston and VIP classes for her South Carolina Gamecocks teammates and coaches.
Orangetheory® Fitness (orangetheory.com) is a heart rate-based, total-body group workout combining science, coaching, and technology. Orangetheory franchisees have opened more than 1,500 studios in all 50 U.S. states and 24 countries. The company was ranked No. 60 in Inc. Magazine’s Fastest Growing Private Companies list and was listed as No. 9 on Entrepreneur’s Fastest-Growing Franchise 500 list.
