SMS Platform Reaching Out Directly to Athletes to Help with NIL
Texting platform Subtext expands its outreach to student-athletes through the INFLCR Global Exchange, seven months after an initial partnership.
Subtext initially worked with INFLCR, a brand building and NIL business management app, to provide student-athletes with education around monetizing their texting platform. The partnership gives direct access to Subtext through INFLCR and automates reporting for all Subtext transactions. Now, the SMS platform is reaching out directly to NCAA student-athletes to help them create their own subscriber communities and share exclusive updates with their biggest supporters in a way that remains compliant with NCAA reporting requirements.
In a released statement from both companies, Subtext CEO Mike Donoghue says “This expanded investment will bring more NCAA-athletes into the Subtext community, allowing them to own their relationships with fans and build value in their brands. Student-athletes will be able to monetize their following, create their own subscriber communities, and share exclusive updates with their biggest supporters in a way that remains compliant with NCAA reporting requirements.”
Subtext is now using extended Global Exchange features that include automated payments and disclosures, direct messaging with student-athletes in bulk or individually, filtering through student-athlete profiles, and more. With access to thousands of student-athletes through INFLCR, Subtext will grow its network and offer any athlete the chance to build and monetize their following. The Global Exchange simplifies the way student-athletes interact with companies like Subtext. INFLCR’s technology is designed to close the connection, communication, and payment gaps that previously existed in the collegiate NIL space.