Tennessee Defensive Back’s NIL Deal Can Result in Free Cookies for Fans
University of Tennessee student-athlete Alontae Taylor has a Name, Image, and Likeness relationship with Moonshine Mountain Cookies. Tennessee Volunteer fans can visit a Moonshine Mountain Cookies store after Tennessee games, and receive two free cookies if Taylor makes an interception during the game. The deal is offered for specific days/time frames, which are announced on the company’s Facebook page before each game.
Taylor is a senior from Manchester, Tennessee. He’s majoring in communications studies. He’s a two-time member of the SEC Academic Honor Roll. He was selected to the SEC Football Leadership Council in 2020 where he is in his second term as vice chair.
The Moonshine Mountain Cookies story began in 1988 in Knoxville, TN. Their base cookie recipe was formulated for our pizza delivery store as a promotion. Customers called the store requesting more of the cookies. From that point the cookies found their way into many private parties, gift boxes, bible study groups, and catered celebrations from Knoxville to Nashville. After many years and much urging from friends & family, Moonshine Mountain Cookie Company was formed.