UCLA student-athlete Tyger Campbell has gained an NIL deal with vegan restaurant chain, Honeybee Burger. Campbell will use his social medial presence to draw attention to Honeybee’s menu, which includes plant-based burgers, fried chicken sandwiches, breakfast burritos, and more. When the deal was struck, Campbell had more than 50,000 followers on Instagram.
In a released statement, Honeybee Burger founder Adam Weiss said: “Honeybee’s mission is to expand plant-based eating beyond pure vegans, and Tyger’s fondness for our food is a perfect example of how great plant-based food can cross-over to traditional fast-food consumers.”
Campbell is a redshirt Junior who played his high school ball at La Lumiere School in La Porte, Indiana. At UCLA, he’s played in 63 games through two seasons (63 starts). He’s averaged 9.3 points, 5.2 assists, and 2.2 rebounds per game.