University of Connecticut student-athlete Azzi Fudd has signed a Name, Image, and Likeness deal with SC30 Inc., which is the branding company of NBA star, Steph Curry.
According to a report from Associated Press, Fudd has entered into a “multi-dimensional” NIL contract that will support her successes on and off the court. Curry will give Fudd personal mentorship, and help her “show the world who she is through not only her personality and passions but by also providing a platform and financial backing to share her values and ideas.”
Fudd became acquainted with Curry when she attended his select basketball camp in 2018. She was one of a pair of women who were the first two women ever invited to participate. She and Curry have continued to build their friendship since that experience.
Fudd is a 5-11 freshman from Arlington, Virginia. She arrived at UConn as the nation’s number one recruit. She was a three-time Gatorade Washington, D.C. Player of the Year.
Steph Curry is a 3-time NBA champion (2015, 2017, 2018), a two-time NBA Most Valuable Player (2014-15, 2015-16), and a six-time All-Star (2014-2019). He was also bestowed 2010-11 NBA Sportsmanship Award, as selected by players.
The SC30 Inc. website describes an organizational purpose that’s focused on transforming, disrupting, and challenging the status quo: “We aim to create new opportunities that dismantle industry norms across brand partnerships, media, investments and philanthropy. We are excited to leverage our creativity off the court to Ruin The Game in our own way.”