Washington State University Athletics announces the launch of a tool that creates a compliant system for connecting brands, alumni, and other interested parties with student-athletes for NIL deals.
The new tool is called “Icon Suite.” It’s run by Denver-based Icon Source. WSU is using the tool to create a custom marketplace that simplifies the NIL administrative processes for Cougar athletics administrators as they deal with issues related to disclosure and compliance. The software will also help interested businesses and Washington State supporters as they look to identify and engage with potential student-athlete partners. The tool is free for WSU, and free for the student-athletes.
In a released statement from Icon Source, Washington State University Director of Athletics Pat Chun says: “Our student-athletes have been proactive in taking advantage of new opportunities afforded by NCAA NIL legislation. In a very fluid environment, we’ve witnessed our athletes becoming entrepreneurs, brand ambassadors and non-profit advocates, while continuing to exceed expectations on the field and in the classroom. We have forged relationships throughout campus with our athletic department, the Carson College of Business and the Murrow College of Communications, allowing us to keep education, empowerment and protection at the forefront of everything we do. We’re excited about the new opportunities Icon Source will provide our student-athletes in the arena of Name, Image, and Likeness activity.”
Icon Source facilitates deals for professional and college athletes, handling all the administrative aspects of Name, Image, and Likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.