Global entertainment company WWE teams up with INFLCR, a leading athlete brand-building and NIL business management app. The organizations made multi-year deal to increase the scope and scale of WWE’s “Next In Line™” NIL program.
Through the partnership, WWE will leverage INFLCR’s technology and alliances with more than 200 NCAA Division 1 colleges and universities to reach thousands of INFLCR student-athletes looking to monetize their name, image and likeness. Together, WWE and INFLCR will innovate how student-athletes engage with the WWE brand while maintaining their NCAA eligibility.
WWE launched its NIL program in December 2021 to establish a pathway from collegiate athletics to WWE. The inaugural 15-person NIL class, which included athletes from 13 universities, seven NCAA conferences and four sports, joined the program’s first-ever signee, Olympic gold medalist Gable Steveson. The program serves to recruit and develop potential future WWE Superstars, and it enhances WWE’s talent development process through collaborative partnerships with college athletes from diverse athletic backgrounds.
INFLCR’s recently-launched Global Exchange product will enable WWE to connect and execute directly with student-athletes across a myriad of sports backgrounds. The platform provides all parties a “frictionless” experience through streamlining communications and processes associated with NIL partnerships within a single ecosystem.