ZIPS Creates NIL Deals for Athletes at Arkansas, Tennessee, UNC
ZIPS Car Wash announces a multi-year investment in the University of North Carolina athletic programs through an extensive sponsorship agreement with LEARFIELD and is now a Proud Partner of Carolina Athletics. This marks ZIPS first foray into college sports marketing and on a larger scale, represents the largest sponsorship of its kind in the growing car wash industry. ZIPS owns and operates over 30 locations across North Carolina and over 250 locations across 24 states.
ZIPS will engage in the LEARFIELD Allied initiative to connect school IP with student-athletes in name, image and likeness (NIL) activation. The initiative will create “Car Wash Convos,” which will feature interviews with student-athletes while they experience a car wash at ZIPS. ZIPS NIL activation in the first year of the agreement will feature athletes from the University of North Carolina, University of Arkansas, and University of Tennessee.
ZIPS customers will have opportunities to pick up free co-branded swag at Raleigh, NC, ZIPS locations this Friday, September 23rd, as fans prepare to cheer on the TAR HEELS® this weekend. Customers can enter to win game day tickets through the ZIPSme portal, the express car wash chain’s unique online account management tool that also offers Partner Perks and exclusive giveaways. Visit www.zipscarwash.com and click “College Fans” to enter to win.
ZIPS Car Wash is headquartered in Plano, Texas. It’s the largest privately held car wash operator nationwide. ZIPS has invested in industry leading technology, creative hiring and training methods, local partnerships, and a strong focus on customer care.
LEARFIELD is also based in Plano, Texas. The company is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software and ticket sales; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.