Champs Sports & VOICEINSPORT Launch Gender Equity Campaign
Champs Sports and partner organization VOICEINSPORT launch a “Women Win” campaign to promote gender equity within the sports industry. The campaign puts a focus on solidarity, action, and equality to highlight the many women in sports who are making a difference and advocating for positive change. As part of the effort, Champs Sports has teamed up with women athletes across various sports and with brand partners including PUMA, adidas, Reebok, Under Armour, Converse, New Balance, Ugg, and Foot Locker Inc.’s womenswear brand Cozi to host a series of events and programming that runs through July 30th.
Throughout the campaign’s programming in July, VOICEINSPORT athletes, advocates, and sport psychologists will participate in several events that aim to elevate the conversation around equality and mental health in sports. To bring further visibility to the partnership, VOICEINSPORT x Champs Sports will launch a product capsule collection titled, “moreVIS,” exclusively available at Champs Sports Homefield in Pembroke Pines, FL and at ChampsSports.com. All proceeds from sales of the collection will go toward funding memberships for women athletes to unlock access to VOICEINSPORT mental health and nutrition services.
Haley and Hanna Cavinder, who signed with Champs Sports through an NIL deal in 2021, kicked things off on July 17 with an event at Champs Sports Homefield in Pembroke Pines with Miramar’s Everglades High School, home to one of the most competitive girls’ basketball programs in Florida. Additional events include a Reebok workout class with former WNBA player, Ty Young in Dallas, an Under Armour event with VOICEINSPORT advocate and Cornell D1 Volleyball player, Sydney Moore in Atlanta, and a panel discussion in LA for the VOICEINSPORT FOUNDATION’s Title IX Micro Grant Program fueled by Champs Sports and PUMA.
Champs Sports is a part of Footlocker, a brand with 2,800 retail stores in 28 countries. The company seeks to “inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.”
VOICEINSPORT provides a community based platform for digital services in mental health, nutrition, sport science, and mentoring from pro athletes to keep girls and women in sport. The VOICEINSPORT membership comes with free access to original articles written by women athletes, weekly podcasts, advocacy tools to drive change, and a community forum. Paid services include a mentoring platform designed to increase the visibility to pro & collegiate athlete role models and access to both clinical & non-clinical sessions with the top 80 experts in sport psychology, sport nutrition, and women’s health.