Duke’s Mayo Bowl Creates NIL Opportunities for Participants
The Duke’s Mayo Bowl will work with game participants to tell the story of this year’s bowl experience.
The arrangement will enable players from the University of North Carolina and the University of South Carolina football teams to have opportunities throughout their time in Charlotte to promote Duke’s Mayonnaise and the Bowl. The game is scheduled for Thursday, December 30th at Bank of America Stadium in Charlotte, North Carolina.
As a part of the NIL opportunities, bowl officials will name a “Duke’s Mayo Bowl Ambassador” from the winning team. That student-athlete will receive an offer for a $5,000 contract to help tell the story of the Duke’s Mayo Bowl into the offseason via social media posts and other opportunities.
Duke’s Mayo Bowl is partnering with NIL platform Opendorse to create the storytelling opportunities for the student-athletes.