UVA's Beekman and Shedrick form NIL deal with Blue Ridge Bank. Photo credit: Blue Ridge Bank
University of Virginia student-athletes Reece Beekman and Kadin Shedrick have signed Name, Image, and Likeness deals with Blue Ridge Bank.
As a part of their deal, Beekman and Shedrick will make appearances, record radio spots, appear in print and digital advertising, and promote Blue Ridge Bank on social media. Details about compensation were not released.
In a released statement, Dan Moskowitz, Charlottesville Market President for Blue Ridge Bank says “Supporting our community is a passion for Blue Ridge Bank. Reece and Kadin’s passion for the sport bring our community together and we are excited to align our brand with these two outstanding student-athletes.”
Reece Beekman is a sophomore from Baton Rouge, Louisiana. He started in 20 games for the Cavaliers last season.
Kadin Shedrick is a redshirt sophomore from Holly Springs, North Carolina. He played in 11 games last season.
Charlottesville-based Hook Sports Marketing represents Beekman and Shedrick for NIL opportunities.
Blue Ridge Bank provides a wide range of financial services including retail and commercial banking, wholesale and retail mortgage lending, and government-guaranteed lending. The bank recently earned a 5-star rating from Bauer Financial, the nation’s leading independent bank rating firm. The 5-star rating denotes a “Superior” rating.
