The forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women’s basketball National Championship game will receive a Name, Image, and Likeness offer from fitness brand, Orangetheory®. The national championship game takes place on April 3rd.
The NIL contract would include a trip to the Orangetheory headquarters in Florida to co-develop an Orangetheory Fitness class in partnership with the brand’s female leadership and the fitness team. The MOP will also receive a lifetime membership to Orangetheory and access to VIP classes for their teammates and coaches.
In a released statement, Orangetheory’s Senior Global Marketing Director, Tammie DeGrasse-Cabrera says “Orangetheory sees this as a valuable opportunity to unlock the talents of an extraordinary female athlete and make it available to our members through a truly collaborative and meaningful partnership. As we conclude women’s history month, we continue to look toward the future of women in sports and fitness. We hope this helps inspire the next generation of female athletes and women and girls around the world.”
Orangetheory’s approach to fitness blends science, coaching, and technology that work together to elevate participants’ heart rates to help burn more calories. The brand’s workouts incorporate endurance, strength, and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,500 studios in all 50 U.S. states and over 25 countries.