Gonzaga’s Drew Timme Becomes a Dollar Shave Club “Chin-Fluencer”
Gonzaga University Men’s Basketball star Drew Timme partners with Dollar Shave Club in a promotion that aligns with college basketball’s national championship tournament.
Unilever, an Official Corporate Partner of the NCAA® announces that its Dollar Shave Club brand is now the Official Razor of the NCAA® and March Madness®. The brand is using a new NIL deal with Gonzaga University star Drew Timme’s super smooth chin: “As the world’s first and only “Chin-fluencer” and someone who is constantly under pressure to deliver on and off the court, Drew knows all about being unapologetically himself. (Have you checked out that handlebar mustache? It’s pretty epic.) That’s why he and his smooth chin are teaming up with the Club to inspire fans everywhere to be their smoothest, most authentic selves. Together, they’ll celebrate the best, weirdest and of course, the smoothest fan traditions all tournament long.”
Dollar Shave Club is giving fans the opportunity to win tickets to the Men’s Final Four®. Starting today through Monday, March 14 at 11:59pm PT, people can join by sharing a photo entry of their own smooth chin on Instagram or Twitter, tagging @dollarshaveclub and using #chintry in the post. As long as the chin is smooth, any other facial hair is fair game – even the wildest, wackiest and simplest looks are welcome.
Fans who don’t have smooth chins can also enter via one of these methods:
- Consumers can simply purchase Drew’s favorite products via the “Nothing But Chin Bundle,” including two 6-blade razor cartridges, a weighty handle, Shave Butter, Prep Scrub, and Post Shave Dew for $18 at DollarShaveClub.com.
- Club members can refer up to 10 friends to the Club by visiting dollarshaveclub.com/invite.
Drew Timme is a 6-10 junior from Richardson, Texas. During his sophomore season, he led the Bulldogs to a WCC Championship and the NCAA Tournament Championship game.
Dollar Shave Club was founded in 2011. The brand transformed from a one-product subscription company to a multinational, multi-channel, cross-category lifestyle brand.