Michigan State Football Coach Mel Tucker becomes the first major conference football coach to be featured in a NFT campaign.
The new series of limited edition NFTs (non-fungible tokens) enable fans to buy physical and virtual assets as well as gated access for experiences. The products are offered through a partnership between coach Tucker, NFT marketing agency Lambert Global, and fan and loyalty platform TiiCKER.
The new series, labeled “NFTuck” is now available. The NFTs are available in limited quantities on the Rarible NFT exchange.
In addition to the NFTs themselves, NFTuck collectors will get exclusive perks such as access to Coach Tucker (@Coach_mtucker) in-season via private video/chat channels exclusive only to NFT holders and on-field access to practice during the 2022 season. One hundred percent of the profits from sales of NFTuck will be donated to the Boys and Girls Club of Southeastern Michigan for their Tackle Football and Cheer leagues.
In a released statement from Lambert, Coach Tucker says “We’re training our student athletes to see the next play before it happens, on the field and in life, and winning in the virtual world is what’s next.”
Coach Tucker joined the Spartans as head coach in 2020. Last year he led the team to a Chick-fil-A Peach Bowl victory and top-10 ranking nationally. He was also named the Big Ten Coach of the Year by both the coaches and media, and the AFCA Region 3 Coach of the Year.