Education technology company Stukent, Inc. launches a unique NIL simulation program called “Mimic NIL.” The simulation is packaged with higher education courseware from Dr. Maribeth Kuzmeski, titled “Name, Image & Likeness: Personal Branding Strategies for Student-Athletes.”
The new computer-based Mimic NIL education materials teach NCAA student-athletes how to build their NIL portfolios. Its complementary courseware, Kuzmeski’s “Name, Image & Likeness,” is a complete NIL curriculum that prepares students to define their personal brands, attract sponsorships and deals, engage their social media followers, and more. Stukent created the courseware with the intention of having it taught at accredited universities.
In a released statement from Stukent, the company’s VP of Marketing, Garrett Brock says “No other publisher has materials like this. When we say that Mimic NIL is a ‘first-in-the-world’ simulation, we’re not kidding. Nobody else has built a product that gives students experience developing their NIL like Stukent’s simulation and courseware do.”
Dr. Maribeth Kuzmeski is a sports enthusiast, an award-winning professor, and creator of Oklahoma State University’s “Brand Squad.” The Brand Squad is a select group of business students trained and certified to assist student-athletes with NIL branding efforts. Dr. Kuzmeski is also the president of Red Zone Marketing, a top consulting firm that helps businesses identify impactful marketing opportunities in the final “20 yards” before closing a deal. Kuzmeski says “My discovery in working on NIL issues is that the student-athletes, even those in not highly promoted sports like equestrian, track and field, and soccer, can gain traction in NIL.”