UConn Women’s Basketball Freshman Partners with Beverage Brand
University of Connecticut student-athlete Azzi Fudd has entered into a Name, Image, and Likeness relationship with sports drink maker, BioSteel.
In a BioSteel news release, Fudd says “Being able to team up with BioSteel, and having clean and sugar-free options, I am really excited about what this partnership will do for my hydration routine. I also believe in the mission and values of the company and the people at BioSteel who are supporting me.”
Details about Fudd’s anticipated activities were not announced.
Fudd is a freshman from Arlington, Virginia. She was a top-ranked recruit coming out of high school.
BioSteel’s website describes the signature drink as being built out of necessity: “After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavors, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, we became dedicated to developing a new standard of quality for sports nutrition. Our original Pink Drink, which featured a straightforward, simple list of clean ingredients engineered to deliver the essential nutrients needed to power physical activity.”