USC QB Caleb Williams gets NIL partnership with Beats by Dre.
University of Southern California quarterback Caleb Williams enters a Name, Image, and Likeness partnership with Beats by Dre.
The announcement on the Beats Twitter account says “Welcome to LA and the Beats family, Caleb Williams! Let’s get it!”
Caleb Williams is a recent transfer from Oklahoma. He emerged as the Sooners’ starting QB by mid-season. He’s a 6-1 sophomore from Washington, DC. He was e was a 2021 True Freshman All-American by 247Sports, ESPN, On3, and Pro Football Focus. He also was a 2021 semifinalist for the Davey O’Brien National Quarterback, Walter Camp Player of the Year, and FWAA’s Shaun Alexander Freshman of the Year awards.
Beats was founded in 2006 by Dr. Dre and Jimmy Iovine. The company offers premium headphones, earphones, and speakers. The brand was acquired by Apple Inc. in 2014.
