ZIPS Car Wash announces a multi-year investment in the University of South Carolina athletic programs through an extensive sponsorship agreement with LEARFIELD. The partnership will produce an NIL-focused custom content program, curated and produced by LEARFIELD Studios, featuring student-athletes proudly wearing their school colors.
A component of its multi-year agreement with LEARFIELD enables ZIPS to kick off the football season with college gameday ticket giveaways. Fans can enter to win tickets now in the ZIPSme Portal, an enhanced, online customer experience that offers sweepstakes, partner perks, and the ability to manage a ZIPS Unlimited Membership online. The agreement provides ZIPS with significant brand visibility among the university fanbases through assets which include IP marks, radio, social, and LEARFIELD’s Fan365 digital product.
ZIPS owns and operates 20 locations across South Carolina and over 250 locations across 24 states. The company is headquartered in Plano, Texas.
LEARFIELD is also based in Plano, Texas. The company is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software and ticket sales; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.