University of Michigan student-athletes will gain new NIL opportunities through a new app provided by the Stadium & Main collective. | Image courtesy of Stadium & Main
A University of Michigan-approved collective, Stadium & Main announces the release of its web platform, http://www.StadiumandMain.org, and mobile app, both exclusively designed for University of Michigan student-athletes to secure name, image, and likeness (NIL) income opportunities from businesses, donors, and fans.
The web platform/mobile app (iOS/Android) allows Michigan supporters and brands unprecedented access to Michigan athletes to book players for various services. Fans can uniquely interact with their favorite athletes by booking them for live video chats and shout-outs. Supporters can subscribe to support multiple teams and engagements, receive unique benefits, and make financial contributions. Businesses and charities can book Michigan student-athletes for marketing campaigns or promote events. Athletes are empowered to accept or decline each proposed opportunity through the Stadium & Main mobile app.
The Stadium & Main collective is led by former Michigan running back Jamie Morris, who teams up with fellow alumni to build the platform and his executive team. Former teammate to Morris and Michigan tight-end, Keith Mitchell founded the NIL platform PlayBooked, which powers the Stadium & Main web/mobile app technology. James Hall, an All-American Michigan defensive end, member of the 1997 national championship team, and former Detroit Lion joined the executive team. Mike Amine, a 1992 Olympic wrestler, Ufer Award winner, four-year letterwinner, and NCAA runner-up at Michigan, is also on board. Michigan alum Cabot J. Marks Esq., rounds out the executive team with seven years as a college professor and 30 years of sports marketing business expertise, with a focus on player representation, licensing, and branding.
In a released statement from Stadium & Main, Jamie Morris say, “I am so proud to offer male and female Michigan athletes of all sports lucrative NIL opportunities. Stadium & Main is an inclusive collective. We’re intentional about fashioning content creation campaigns that are easy to balance amidst the rigors of collegiate sports. Representation of our female athletes is essential to Stadium & Main as Michigan is not just a football powerhouse–we have nationally recognized women’s programs and want to highlight them just as much as the men’s programs.
