College basketball stars Armando Bacot of North Carolina and Jeremy Roach of Duke gain separate NIL deals with sports performance supplement company BOA Nutrition. The deals include equity ownership positions.
BOA’s new brand marketing campaign is the first to feature both North Carolina and Duke basketball players. The creative content will promote the sports energy aerosol BOA Ignite, the brand’s newest introduction. Ignite is formulated to quickly provide energy-enhancing nutrients that athletes can micro-dose as needed, delivering B vitamins, caffeine, electrolytes, and both fast-acting and slow-acting carbs in a two-second spray. BOA products are distinguished by the patented OraBlast™ technology, delivering proprietary blends of active ingredients in a fast-acting aerosol spray.
With their NIL deals, Bacot and Roach are the newest shareholders in the North Carolina-based company. The BOA brand has quickly expanded from being a favorite of marathon, triathlon, and cycling competitors to being a staple on the sidelines of many Division 1 college football and basketball programs, as well as among teams in the NFL, NBA, NHL and MLS.
In a released statement from BOA, Bacot says, “As a business student studying entrepreneurship, I was excited by the opportunity to work with BOA Nutrition. In business and in basketball, I like having every competitive advantage I can get, and BOA is the complete package.”
Bacot, a preseason First Team All-American, First Team All-ACC and ACC Player of the Year, is represented by Los Angeles-based Engage. Roach, a First Team All-ACC preseason selection and Duke team captain, is represented by Intrusive Sports Agency of Temecula, Calif.
Among the growing list of elite athletes using and endorsing BOA Nutrition products are U.S. Olympic triathlete Morgan Pearson, two-time U.S. Olympic marathoner Des Linden, North American IRONMAN champion Sam Long, obstacle course champions Hunter McIntyre and Katie Knight, former Duke basketball star and Minnesota Timberwolves first-round draft pick Wendell Moore Jr., and L.A. Football Club forward Christian Torres.
BOA Nutrition is based in North Carolina.